Puts the customer a the center of every decision and uses design thinking to ensure the solution is desirable, feasible, viable, and sustainable.
Customer centricity is a mindset and way of doing business that focuses on creating positive engagements as customers experience the products and services the enterprise offers. Customer-centric businesses create greater profits, increase employee engagement, and more thoroughly satisfy customer needs. Customer-centric governments and nonprofits create resilience, sustainability, and the alignment needed to fulfill their mission.
Lean-Agile Enterprises accomplish these goals by applying Design Thinking, an iterative solution development process that ensures solutions are desired by customers and users while also ensuring the solution is feasible, economically viable, and sustainable throughout its lifecycle.
Agile Product Management serves as the central coordinating function for bringing new solutions to market while also ensuring the ongoing success of existing products.
Whenever a customer-centric enterprise makes a decision, it deeply considers the effect it will have on its end users. This motivates teams to:
Design thinking is integral to customer centricity. Design thinking has two main activities, Understand the problem and Design the right solution, that culminate in a sustainable solution.
Employing Design Thinking throughout the solution lifecycle assures these three attributes persist for the life of the solution.
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