Presentation of views by the sender in a way best understood by the receiver.
Process of exchanging ideas, thoughts, knowledge and information such that the purpose of intention is fulfilled in the best possible manner.
Awareness-building will be most effective when the message is set in the proper context for each audience and designed with them in mind. This begins with identifying and segmenting audience groups, determining the appropriate messages and the preferred senders for each, then developing the most effective packaging, timing and channels for these communications.
In any awareness-building plan, allow ample opportunity for two-way communications. Check for understanding and by-in. Provide opportunity for impacted groups to raise concerns and engage them in the broader change initiative.
Depending upon the audience and position in the change process, channels of communication my include: