A customer-centric approach to defining, building, and releasing a continuous flow of valuable products and services to customers and users.
Rapidly increase their ability to deliver innovative products and services, must balance execution focus with a customer focus.
In order to achieve Business Agility, enterprises must rapidly increase their ability to deliver innovative products and services. To be sure that the enterprise is creating the right solutions for the right customers at the right time, they must balance their execution focus with a customer focus. These capabilities are mutually supportive and create opportunities for sustained market and service leadership.
Businesses need to balance their execution focus with a customer focus to help assure that they are creating the right solutions, for the right customers, at the right time. Agile product delivery is grounded in customer centricity, which puts the customer at the center of every decision. It uses design thinking to ensure the solution is desirable, feasible, viable, and sustainable.
Developing on cadence helps manage the variability inherent in product development. Release on demand decouples the release and development cadence to ensure customers can get what they need when they need it. DevOps and the CDP create the foundation that enables enterprises to release value, in whole or in part, at any time to meet customer and market demand.
The result of Agile product delivery is enhanced business agility with superior outcomes for the enterprise and the customers it serves.