Concepts are matured, and compelling case is prepared for investment considerations.
Information collected from the concept maturation stage is assessed and evaluated. Inputs to the preliminary business case are finalized. Concept Maturation concludes by a governing body assessing and prioritizing investments in the discovery portfolio and making decisions (go, cancel, hold, or recycle). For those investments that receive a go decision, the data collected for Concept Maturation are used in the initiation form for Opportunity Generation, Capture & Analysis process of the Portfolio Management.
Identify target audience – What will make these individuals and groups successful?
Create Communication Packages